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Hello


 

 

 

forefront [/ˈfôrˌfrənt]: the leading or most important position or place.
Syn: spearhead, cutting edge, avant-garde, lead, front.

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Hello


 

 

 

forefront [/ˈfôrˌfrənt]: the leading or most important position or place.
Syn: spearhead, cutting edge, avant-garde, lead, front.

At the forefront of change

ForeFront-Partners provides clients with a competitive edge by identifying, developing and executing innovative business strategies that bridge the gap between traditional and digital medias.

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What We Do


WHAT WE DO

What We Do


WHAT WE DO

In recent years digital technologies have disrupted the status quo of the entertainment industry by dramatically changing the way content is formatted, exhibited, consumed and monetized. With expertise in both traditional and digital media, ForeFront-Partners utilizes it's in-depth knowledge, insight, creativity, and global relationships to take advantage of the many opportunities presented by the changes ushered in by the digital age of entertainment to increase the effective reach and profitability for their clients.

 

Strategy

Provide critical insight and information to identify and advance key business objectives.

Development

Identify and establish strategic global relationships with key executives in entertainment and new media.

Execution

Create and negotiate unique deal structures that maximize reach and profitability.


 
We are all inventors, each sailing out on a voyage of discovery, guided each by a private chart, of which there is no duplicate. The world is all gates, all opportunities.
— ― Ralph Waldo Emerson
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Clients


CLIENTS

Clients


CLIENTS

Our clients range from small startups to Fortune 500 companies, and have included:

 

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Our Team


OUR TEAM

Our Team


OUR TEAM

ForeFront Partners is a collective network of Senior Leaders and media visionaries offering our clients unique insights and expertise from their respective backgrounds. Our team's specialties span a wide variety of fields throughout the entertainment and media business.

 

Susan Brooks

Founder & CEO

Susan Brooks is a veteran television, digital and business affairs executive, bringing strategic and innovative thinking, along with decades of established high-level industry relationships, to entertainment negotiations across all media platforms.

In 2014, Susan established, FOREFRONT-Partners.  With her proven ability for quick deal closures and forward thinking, she facilitates her clients’ goals for the future, allowing for growth with a competitive edge in an ever-changing landscape of digital media. As such, she has attracted both Fortune 500 companies as well as new-entrants into the field of entertainment. Her list of clients includes Marriott International’s Content Studio, Shaquille O’Neal, Reach Agency, Above Average, Select Co and Select Next, and Sony Music Entertainment, as well as brands such as Nestle, Purina, Hallmark and Porsche among others.

In 2009, during the rapidly accelerating digital entertainment revolution, Susan joined Fishbowl Worldwide Media as a Partner and Executive Vice President.  In addition to developing business strategies and creating cutting edge deal structures for licensing acquisitions, Susan oversaw all legal and business affairs functions of the television, film, and digital divisions of the company.

From 1993 to 2009, Susan served as the Worldwide Head of Television Business Affairs for the William Morris Agency.  As a business partner and adviser to more than one hundred agents in offices in Los Angeles, New York, Nashville, Miami, London, and Shanghai, Susan made groundbreaking and innovative deals for television and digital platforms.  Notable examples include negotiating an overall multi-platform deal on behalf of renowned writer and director J.J. Abrams, As a result of her dealings on behalf of film and television star Kiefer Sutherland for the Fox Entertainment’s hit TV show “24,” Mr. Sutherland became one of the highest compensated actors in television. Susan was known for her creative packaging of high level talent and properties, and was responsible for the deals that brought highly profitable shows such as The Office and Ugly Betty, among others to the US market.

Susan has been recognized on four occasions in the The Hollywood Reporter’s annual “Top 100 Women in Entertainment”.  She teaches at YouTube’s Business Building workshops, is a frequent panelist in entertainment industry conventions, digital conferences and marketing conferences, and was invited to Spain to lecture on International Formats, Licensing, Exhibition and Distribution deals.

Susan earned a B.A., magna cum laude, in Broadcast Journalism from the University of Miami.  She then attended and graduated with honors from the University of Miami Law School. Susan launched her career in the entertainment industry immediately following law school, holding key positions with MGM/UA Television Productions and talent companies Writers and Artists Agency and International Creative Management (ICM). Susan later co-founded Wilshire Court Productions, an independent production company established and owned by Viacom, where she served as a key executive developing business models for the development and production of television movies and series for the USA Cable Network.

Susan supports a variety of charities with her time and contributions, including WHY (Women Helping Youth), the Lung Cancer Foundation of America, AIDS Project LA, and the Hollywood Radio and Television Society among others.

Susan splits her time between Los Angeles and New York, and shares a home with her boys, Wilbur, Louis and Norman.

Catherine McEvoy

Partner

Catherine has spent over a decade working in a diverse cross section of the entertainment and media industries focusing specifically in the areas of television, film, digital and new media, and commercials from development to production. Her experience across both the creative and business sides of the entertainment industry has given her a unique perspective of the entire production process, from idea inception to distribution.

In 2016, Catherine joined Forefront-Partners focusing on the areas of business strategy, business development, negotiation, and execution in connection with the development, production, and distribution of all types of entertainment projects on both digital and traditional platforms. Clients include Fortune 500 corporations, well-known production companies, talent management companies, and leading digital platforms.

Prior to joining ForeFront-Partners, she gained expertise in Production legal, Development deals, Business development, Guild and Union compliance, Business planning for start-ups, Intellectual property rights and portfolio management, among others.

From 2014 – 2016, Catherine worked as a contract attorney for law firms (Kramer, Holcomb, Sheik) specializing litigation and Ginsburg, Daniels and Eric Feig Entertainment and Media Law specializing in transactional entertainment and production legal. While working as a contract attorney, she has also published several articles about legal issues in business and entertainment, including:

* Is Your Business “JUST AN APP”? What Mobile App Service Providers Should Know About The California         Labor Commissioner’s Findings In The UBER Case

* The ‘GRAVITY’ Of The Situation: What Hollywood Writers Need To Know Before They Sell Their Rights In Their Literary Works

* Rewards Based Crowdfunding For Film And Television Projects

From 2012 -2013, Catherine worked at Fishbowl Worldwide Media where she assisted in the reviewing, negotiating, and drafting of a variety of talent, licensing, rights agreements and related documents including, without limitation, writer/producer agreements, literary option/purchase agreements, TV production deals (scripted and reality), talent option agreements, voice over agreements, and digital media agreements. She also focused on production legal where she was responsible for content and clip clearance, music clearance and fair use.  Catherine was also responsible for researching related guild issues and requirements between the WGA, WGC, SAG-AFTRA, DGA, and IATSE.

Catherine has taught classes at the YouTube business building workshops, lectured about current FTC regulations and guidelines and their impact on brands, and currently sits on the Advisory Board of the Brand Storytelling "Elevate" Conference.

She received her J.D. from Loyola Law School Los Angeles in 2014 with a concentration in Entertainment Transactional, and graduated from Pepperdine University with a BA in Integrated Marketing and Communications. She is also certified in Conflict Management receiving an additional degree from Pepperdine Law School's Straus Institute of Dispute Resolution in conjunction with Pepperdine's School of Law.

 

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Contact


CONTACT US

Contact


CONTACT US

Bring your company to the Forefront!

Send us a message or reach us directly.

 

Contact

Los Angeles, CA
424.260.7611

Email

General Inquiries
info@forefront-partners.com

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